By Angela Cammaert
Lead generation/Google Ad Words/Paid Traffic
Lead generation typically starts when a web visitor clicks on a call-to-action (CTA) located on one of your site pages or posts.
While organic traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won’t ever be aware your site exists.
The paid traffic is the easiest way to bring traffic to your website. You pay for an ad, and as soon as someone clicks on it, you will have a visitor to your website.
You can do this by using: Google AdWords, Facebook Ads, Instagram Ads or LinkedIn Ads, to name a few.
The disadvantage of paid traffic is that traffic usually stops when the money does! You may not get any new leads; paid traffic doesn’t guarantee fast results
“You face a variety of factors associated with audience behaviours with paid traffic. “
Affiliate marketing/Organic Traffic
Affiliate marketing is another form of paid traffic. The only difference is that you’re not paid in advance; the payment is based on sales. You use link or banner advertisements to sell other people’s products on your site and then get a cut, pretty simple right, wrong! These types of sites often turn viewers off quickly and can have high bounce ratios. I admit I’m quick to leave most affiliate sites because of the clutter; sales ads don’t add value to me and are usually quick to turn me off!
Free traffic or otherwise known as organic traffic, is, of course, what it sounds like ‘free’ visitors. This isn’t an entirely true statement; you might need to spend money on paid tools plus spend hours optimizing your site for search engines to earn the attention it deserves. In the end, what is your time worth?
Always remember leads are like snowflakes; no two leads are created equal and should never be qualified in the same way
Until next month
Angela