Lead generation typically starts when a web visitor clicks on a call-to-action (CTA) located on one of your site pages or posts.
While organic traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won’t ever be aware your site exists.
The paid traffic is the easiest way to bring traffic to your website. You pay for an ad, and as soon as someone clicks on it, you will have a visitor to your website.
You can do this by using: Google AdWords, Facebook Ads, Instagram Ads or LinkedIn Ads, to name a few.
The disadvantage of paid traffic is that traffic usually stops when the money does! You may not get any new leads; paid traffic doesn’t guarantee fast results