Digital marketing services encompass a range of strategies and techniques to help businesses increase their online presence and drive sales. Pay-per-click advertising is a popular method, where businesses pay a fee each time someone clicks on their ad and visits their website or calls them. Social PPC is another effective way to reach potential customers . Email marketing can be used to nurture leads, drive sales, or build brand loyalty. Online reputation management is crucial for businesses to maintain a positive image and increase their credibility in the digital space.