Google tackles spam and low-quality content in search feed!

Google tackles spam and low-quality content in search feed!

By Angela Cammaert

4 minute  47read time

There have been significant changes in the content of Google articles this month due to new indexing requirements. Google aimed to remove low-quality website content that it deemed useless and harmful to the user experience. As a result, over 40% of content has been removed from website services, and many websites have been blacklisted for not matching search queries.

Improving search results to reduce low quality content

This update caused a stir in the SEO world, with many scrambling to regain their once-coveted top search engine rankings on the SERPS. At AFC, we prioritize designing websites with the user experience in mind. As a result, none of our sites were removed from Google searches. However, websites that had previously relied on spammy tactics were hit hard by the algorithm updates and faced severe consequences.

Let me be clear, these updates are far from over. The spam update will roll out for at least another week, and the core update will roll out for another few weeks, so we still expect a lot more from these updates. Again, what you are seeing now is not the end of it.

Google's Deindexing on Websites

Google believes these updates will reduce the low-quality content on Search and send more traffic to helpful and high-quality sites. Based on our evaluations, combining this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.

The sheer number of de-indexed websites reported by the search marketing community confirms Google’s plan to implement a significant shakeup in their ranking systems. It is prudent to study the patterns of websites affected by algorithmic events to spot common trends so you can uncover your websites’ own weaknesses and recalibrate your strategies.

To recalibrate your SEO strategy, focus on content quality, enhance user experience, and start auditing your site and making changes. The road ahead might seem daunting, but remember, every step toward improvement is a step away from Google hell.

AFC Successfully Avoided Swift Penalties

Despite the impact of these updates on core spam, AFC is glad that our custom-designed sites were largely unaffected. We can now relax, knowing that our clients’ sites are safe and sound and our entire network has not disappeared from Google search. This is a great reminder of why E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is crucial in the design process and why content should always be created using the latest technology and the highest quality standards.

Takeaway: Quality vs Quantity!

The key takeaway is that original content is essential. Websites that were removed and de-indexed often relied heavily on duplicated content without providing unique insights or perspectives. Focusing on improving E-A-T becomes essential as it improves our authority with our readers, showing them it’s worth listening t

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